Greene Tweed in Rubber News
Our new CEO, Magen Buterbaugh, reflects on her passion for materials and Greene Tweed’s innovative approach to solving the world’s — and our customers’— biggest challenges
Magen Buterbaugh made history earlier this year when she took over as the first female CEO of Greene Tweed. She sat down with Rubber News to narrate her story of breaking the glass ceiling in traditionally male-dominated industries.
During the wide-ranging discussion, she went on to describe her new mission: making sure that Greene Tweed continues to be the market-leading innovator in high-end elastomers, thermoplastics, composites, and sealing solutions that address some of the toughest problems in industries such as aerospace, defense, energy, semiconductor, industrial, life sciences, and chemical processing.
"I am a relentless pursuer of results. I think that I can bring that to Greene Tweed," she told Rubber News. "I think they've done a great job of growing throughout its history. I think they need that next level of growth that I think will require more focused execution. I feel that's a piece I can bring here for sure."
Her story isn’t just another tale of a successful CEO. The article, titled ‘Passion for Materials: Buterbaugh first female CEO in Greene Tweed’s 150-year history’, features her love for chemicals and materials along with her background in cross-functional leadership developed at a startup as well as a multi-billion-dollar corporate giant. "I just love technology. I think it comes back to the basics of engineering, which is whether it's taking a product and improving it, or seeing the benefits that it has," she said. "But for me, my passion in the chemicals and materials space is really just about how you bring technology to markets to improve things. How you solve problems, your customers' challenges."
What attracted her to Greene Tweed? She credits the company’s “unique and fascinating 150-plus year history of success and growth, manufacturing cutting-edge products in a variety of interesting markets and meeting customer challenges”, and the “big company, small feel” culture. The main difference, she points out, is the ability to take a long-term view, truly thinking about investing for the future without being beholden to quarterly numbers. "I would say you can feel Greene Tweed's culture, what I call that family culture," she said. "And I felt it right away with how welcoming and helpful everyone has been bringing me up to speed with the company and where we're going."
Going forward, she wants to pursue “the next new or adjacent markets spaces” and emphatically stated, “I think we’re well-aligned with key macro trends like the hydrogen space and advanced air mobility.” Expressing her excitement about Greene Tweed’s future, she noted that she is still in a listening and learning mode, “I'm absolutely excited about the future of Greene Tweed. One of the key things I think I can bring is having that sense of urgency and drive for results, and I'm looking forward to doing that next. I think that Greene Tweed is in that phase of evolution but doesn't need a revolution.”
Her vision for Greene Tweed is to continue to be an entrusted leader in the markets it serves and be the go-to partner for its customers to solve their problems. "I think, for me, to best support our customers during these challenging times, we need to continue to operate with a sense of urgency, adaptability, and accountability. And I think if I can reinforce those key behaviors along with what we are today,” she summed up, "we will be able to double the size of the company by 2030.”
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